About

At Kraken Dice, we wholeheartedly believe that our customers and fans are the lifeblood of our success. From the very beginning, Diana and Brian infused our venture with their lifelong work ethic and commitment to excellence. Growing up, Diana participated in her father’s charitable efforts, delivering medication to those in need and assisting in their family pharmacy in Tijuana at just ten years old. Meanwhile, Brian embraced a strong sense of responsibility early on, taking on jobs from mowing lawns at eight years old to harvesting oranges in local groves. These experiences not only shaped their work ethic but also instilled a crucial lesson: always give 110% in everything you do.

Brian learned early the importance of customer relationships, discovering that the secret to success lies in under-promising and over-delivering. This philosophy resonates deeply with our loyal Kraken Dice community, who have often shared stories of surprise and delight when unboxing their first sets. The joy our customers express, as if it’s their birthday, fuels our passion every day. The heartfelt stories, glowing five-star reviews, and genuine connections we’ve forged mean the world to us.

To date, we proudly boast 13,716 reviews, reflecting the genuine connections we’ve forged with our community, and our average rating of 4.91 out of 5 stars speaks volumes about the dedication and passion we pour into every aspect of our work. Each review is not merely a numerical score but a testament to the relationships we’ve built with our customers, who have become integral members of the Kraken Dice family. We are immensely grateful for every single one of our customers who trusts our craftsmanship and shares their experiences with us. Their continued support and enthusiasm propel us to keep pushing the boundaries of creativity and quality, ensuring that we not only meet their expectations but exceed them.

Every Kraken dice set we craft is designed to deliver a magical experience, and it’s the positive feedback from our loyal fans that fuels our commitment to excellence. Together, we are not just creating dice; we are crafting stories, adventures, and memories that will last a lifetime.

Kraken Dice has established itself as a trailblazer in the realm of dice design, redefining what dice for tabletop role-playing games (TTRPGs) can offer. Their innovative spirit has led to the production of groundbreaking dice concepts that have become benchmarks within the industry. Notably, they were pioneers in creating the first standard shape d2, a simple yet essential addition that showcases their commitment to enhancing gameplay. Their decision to increase the standard dice size by a few millimeters was a revolutionary move; this subtle adjustment has allowed for a more satisfying tactile experience that players have quickly embraced.

Moreover, Kraken Dice’s introduction of the standard 12-piece and 14-piece sets, featuring multiple d20s, has transformed how players approach character creation and gameplay strategies. The original Misfit Dice, with its unique designs and playful aesthetic, further exemplifies their knack for blending functionality with creativity. Fans of the brand cannot overlook the iconic 30mm chonk d20, which not only serves as a functional tool but also as a striking centerpiece that captures attention on any gaming table. Through these innovations, Kraken Dice has continuously pushed the boundaries of dice design, earning the recognition and admiration of the TTRPG community for their unwavering commitment to quality and creativity.

At Kraken, our pride stems from our unique position that empowers us to spread the love of dice and gaming to a wider audience. It brings us immense joy to witness the gaming community flourish, bolstered by the passion of its members who not only share their enthusiasm but also give back to those around them. The camaraderie formed around the gaming table can be transformative, fostering friendships and igniting creativity that transcends the realm of play.

Over the years, we have had the privilege of contributing to remarkable causes, events, and local gaming clubs that nurture this vibrant culture. From sponsoring charity tournaments to providing resources for youth programs and community events, we believe that supporting these initiatives enhances the overall gaming experience. Our donations not only help cultivate a thriving community but also embody our commitment to making gaming accessible and inclusive for everyone. Being part of this journey, where gaming connects hearts and brings about positive change, is not just our mission—it’s our passion. Together, we can inspire the next generation of gamers, ensuring that the love for dice and the joy of gaming continue to resonate far and wide.